Alumni Profiles Intern Profiles

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Grace Ibach2023Fashion Merchandising and Managementhttps://www.fashion.udel.edu/Images Intern Profiles/Grace Ibach Intern Profile.jpgInfluencer Marketing Team Intern<p>​<span class="wrap-text">This summer I had the privilege of interning at QVC on their Influencer Marketing Team. Throughout my internship I was able to gain industry experience and expand my knowledge of the influencer space. My team has allowed me to have hands-on experience working with influencers and influencer agencies and learning everything that goes into an influencer strategy to build a brand. I was also able to go into our QVC Studio Park Headquarters multiple times a month, and it was amazing to see all the behind the scenes details that go into broadcasting our shows.</span></p><p><span class="wrap-text">I also had the opportunity to work with a group of talented interns to create a pitch deck for a new partnership proposal and present it to senior leadership. Our group created a new proprietary brand within the beauty category and won first place! I was able to leverage a lot of what I learned in my marketing classes about branding, segmentation, personas etc.</span></p><p><span class="wrap-text">This internship has allowed me to grow personally and professionally. I have used what I have learned in my classes and applied them to real world business situations and have become more confident when it comes to making decisions in business. I have also learned how to adapt to the rapid pace of change that can occur on a daily basis in the business world and also understand the importance of clear, concise and detailed communication when working in a cross functional, matrixed organization where there are interdependencies across departments. I am so thankful for this internship and how it has helped me to get closer to my graduation goals of working in marketing or PR.</span></p><p><span class="wrap-text">I was also quite excited when I was asked to stay on with QVC past my summer internship and continue to work part time during the fall semester. I have loved this internship and the great people I get to work with at QVC.</span></p><p><span class="wrap-text">(Summer 2022)</span><br></p>https://www.fashion.udel.edu/Images Intern Profiles/Forms/DispForm.aspx?ID=34

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