| Grace Ibach | 2023 | Fashion Merchandising and Management | https://www.fashion.udel.edu/Images Intern Profiles/Grace Ibach Intern Profile.jpg | Influencer Marketing Team Intern | <p><span class="wrap-text">This summer I had the privilege of interning at
QVC on their Influencer Marketing Team. Throughout my internship I was
able to gain industry experience and expand my knowledge of the
influencer space. My team has allowed me to have hands-on experience
working with influencers and influencer agencies and learning everything
that goes into an influencer strategy to build a brand. I was also able
to go into our QVC Studio Park Headquarters multiple times a month, and it was amazing to see all the behind the scenes details that go into
broadcasting our shows.</span></p><p><span class="wrap-text">I also had the opportunity to work with
a group of talented interns to create a pitch deck for a new
partnership proposal and present it to senior leadership. Our group
created a new proprietary brand within the beauty category and won first
place! I was able to leverage a lot of what I learned in my marketing
classes about branding, segmentation, personas etc.</span></p><p><span class="wrap-text">This
internship has allowed me to grow personally and professionally. I have
used what I have learned in my classes and applied them to real world
business situations and have become more confident when it comes to
making decisions in business. I have also learned how to adapt to the
rapid pace of change that can occur on a daily basis in the business
world and also understand the importance of clear, concise and detailed
communication when working in a cross functional, matrixed organization
where there are interdependencies across departments. I am so thankful
for this internship and how it has helped me to get closer to my
graduation goals of working in marketing or PR.</span></p><p><span class="wrap-text">I was also
quite excited when I was asked to stay on with QVC past my summer
internship and continue to work part time during the fall semester. I
have loved this internship and the great people I get to work with at
QVC.</span></p><p><span class="wrap-text">(Summer 2022)</span><br></p> | https://www.fashion.udel.edu/Images Intern Profiles/Forms/DispForm.aspx?ID=34 | |
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