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University of Delaware206 Alison Hall SouthNewark, DE 19716<div class="ExternalClass867096A80FE645C89F19BEDE0051132B"><p>​Expertise in fashion psychology and consumer culture; global brand management and marketing with a strong focus on luxury brands and industry issues.<br></p></div><div class="ExternalClass3AEEA3519EFB43EA8B0DCC5074E279C8"><p>PhD The Ohio State University</p><p>MS  The Ohio State University<br></p><p>BS  University of Suwon, South Korea (Valedictorian)</p></div><div class="ExternalClass7FF9AEB41F2E49F280FEC98983703FD1"><p>Apparel Brand Management and Marketing [FASH430]<br></p><p>Social Psychological Aspects of Clothing [FASH419]<br></p><p>International Fashion Consumers and Retailers [FASH355]<br></p><p>Research Analysis in Fashion Studies (Graduate level)​ [FASH800]<br></p><p>Fashion Travel Study Programs (France; Italy)[FASH321]<br></p></div><div class="ExternalClassE729B0A913234DAC9043A67A6C085DB7"><p>Yu, U-J., & Jung, J.(2018). Effects of self-discrepancy and self-schema on young women's body image and self-esteem after media image exposure. <em>Family and Consumer </em><em>Sciences Research Journal</em><em>, 47</em>(2), 142-160.doi: 10.1111/fcsr.12284 <br></p><p>Jung, J. (2018). Young women's perceptions of traditional and contemporary female beauty ideals in China. <em>Family and Consumer Sciences Research Journal, 47,</em><em> </em>56-72. doi: 10.1111/fcsr.12273</p><p>Hennigs, N., Jung, J., Schmidt, S., Karampournioti, E., Wiedmann, K.-P., & Labenz, F. (2017). Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison. <em>Luxury Research Journal, 1,</em><em> </em>240-259. doi: <a href="http://dx.doi.org/10.1504/LRJ.2017.10007778" target="_blank" title="Article DOI">10.1504/LRJ.2017.10007778</a></p><p>Ashley, R., & Jung, J. (2017). #BlackBodiesMatter: Cross-cultural examiniation of black women's motivation to engage in body modification. <em>Journal of Black Studies, 1,</em><em> </em>1-21. </p><p>Jung, J. & Hwang, C. S. (2016). Associations between attitudes toward cosmetic surgery, celebrity worship, and body image among South Korean and US female college students. <em>Fashion and Textiles, 3</em>(17), 1-14<em>.</em><em> </em>doi: 10.1186/s40691-016-0069-6</p><p> Hennigs, N., Wiedmann, K-P., Klarmann, C., Behrens, S., Jung, J., & Hwang, C. S. (2016, February/March). The temptation of the forbidden: The demand for counterfeit luxury in Eastern and Western societies. <em>The European Financial Review</em>, 47-50. </p><p>Hennigs, N., Wiedmann, K-P., Klarmann, C., Behrens, S., Jung, J., & Hwang, C. S. (2015). When the original is beyond reach: Consumer perception and demand for counterfeit luxury goods in Germany and South Korea. <em>Luxury Research Journal</em><em>, 1, </em>58-75.<em> </em>doi: 10.1504/LRJ.2015.069803     </p><p>Shen, B., Jung, J., Chow, P-S., & Wong, S. (2014). Co-branding in fast fashion: The impact of consumers' need for uniqueness on purchase perception. In T.-M. Choi (Ed.), <em>Fashion Branding</em><em> </em><em>and Consumer Behaviors, International Series on Consumer Science</em><em>, </em>pp. 101-112. Springer.  </p><p>Jung, J. & Forbes, G. (2013). Body dissatisfaction and characteristics of disordered eating among Black and White early adolescent girls and boys. <em>The Journal of Early Adolescence, 33, </em>737-764. doi: 10.1177/0272431612468504</p><p>Hennings, N., Widemann, K., Klarmann, C., Strehlau, S., Godey, B.,...Jung, J., & Oh, H. (2012). What is the value of luxury? A cross-cultural consumer perspective. <em>Psychology & Marketing, 29</em>(12), 1018-1034. doi: 10.1002/mar.20583.</p><p>Swami, V., Hwang, C. S., & Jung, J. (2012). Factor structure and correlates of the acceptance of cosmetic surgery scale among South Korean university students. Aesthetic Surgery Journal, 32, 220-229. doi:10.1177/1090820X11431577</p><p>Forbes, G. B., Jung, J., Vaamonde, J. D., Omar, A., Paris, L., & Formiga, N. (2012). Body dissatisfaction and disordered eating in three countries: Argentina, Brazil, and the U.S. Sex Roles, 66, 677-694. doi: 10.1007/s11199-011-0105-3</p><p>Jung, J. (2011). Advertising images of men: Body size and muscularity of men depicted in Men's Health magazine. Journal of Global Fashion Marketing, 2, 1-7.</p><p>Jung, J. & Shen, D. (2011). Brand equity of luxury fashion brands among Chinese and U.S. young female consumers.Journal of East-West Business, 17, 48-69. doi: 10.1080/10669868.2011.598756 </p><p>Jung, J., Forbes, G. B., & Chan, P. (2010). Global body and muscle satisfaction among college men in the United States and Hong Kong-China. Sex Roles: A Journal of Research, 63, 104-117. (Special Issue on Fiction, Fashion, and Function: Gendered Experiences of Women's and Men's Body Image). doi: 10.1007/s11199-010-9760-z</p><p>Jung, J. & Forbes, G. B. (2010) Body dissatisfaction and disordered eating: The globalization of Western appearance ideals. In M. Paludi (Ed.), <em>Feminism and Women's Rights Worldwide</em>, Vol. I: Heritage, Roles, and Issues, pp. 161-186. Praeger.</p><p>Swami, V., Frederick, D. A., Aavik, T., … Jung, J., et al. (2010). The attractive female body weight and female body dissatisfaction in 26 countries across 10 world regions: Results of the International Body Project I. Personality and Social Psychology Bulletin, 36, 309-325. doi: 10.1177/0146167209359702</p><p>Jung, J., Forbes, G. B., & Lee, Y-J. (2009). Body dissatisfaction and disordered eating among early adolescents from South Korea and the United States. Sex Roles: A Journal of Research, 61, 42-54. doi: 10.1007/s11199-009-9609-</p><p>Jung, J., & Lee, Y-J. (2009). Cross-cultural examination of women's fashion and beauty magazine advertisements in the United States and South Korea. Special Issue of Clothing and Textiles Research Journal: Global Marketing Systems, 27, 274-286.</p><p>Forbes, G. B., & Jung, J. (2008). Measures based on sociocultural theory and feminist theory as predictors of multidimensional measures of body dissatisfaction among Korean and US college women. Journal of Social and Clinical Psychology, 27, 63-92.</p><p>Guthrie, M., Kim, H-S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perceptions of brand personality. Journal of Fashion Marketing and Management, 12(2), 164-181.</p><p>Jung, J., & Sung, E. (2008). A cross-cultural study of consumer-based brand equity: Comparisons among Americans and South Koreans in the U.S. and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.</p><p>Jung, J., & Forbes, G. (2007). Body dissatisfaction and disordered eating among college women in China, Korea, and the United States: Contrasting predictions from sociocultural and feminist theories. Psychology of Women Quarterly, 31, 381-393. doi: 10.1111/j.1471-6402.2007.00387</p><p> </p><p>Jung, J., & Peterson, M. (2007). Body dissatisfaction and patterns of media use among preadolescent children. Family and Consumer Sciences Research Journal, 36, 40-54.</p></div><div class="ExternalClassB427C3185E764DE2BB307151A4AF5440"><p>Invited Foreign Professor by Business School, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2019<br></p><p>Recipient of the Best Paper Award in Apparel, Textiles, and Merchandising for articles publied in Family and Consumer Sciences Research Journal, 2018<br></p><p>Top Contributor for Fashion Marketing Scholarship [Recognition in Hyun, Hahn, & Leslie, 2016, <em>Clothing and Textiles Research Journal</em>]<br></p><p>Editorial Board of the Journal of Global Marketing, 2016</p><p>Promotion to Full Professorship, 2015</p><p>Recipient of the Global and Area Studies Grants, the Center for Global and Area Studies, University of Delaware, 2015</p><p>Alternative Recipient for Fulbright 2015-2016 U.S. Scholar Application, Fulbright-Coach Award in Fashion and Design, Spain, 2015</p><p>Recipient of the Paper of Distinction Award at the International Textile and Apparel Association Conference, Charlotte, North Carolina, 2014</p><p>Nominee for UD's Study Abroad Faculty Director of the Year Award, 2014</p><p>Inductee into the Honor Society of Phi Kappa Phi by election of the University of Delaware chapter, 2013</p><p>Appointee as Visiting International Scholar to the Department of Clothing & Textiles at KyungHee University, Seoul, South Korea, 2012</p><p>Invited Distinguished Scholar by the Korean Society of Clothing and Textiles for Special Spring Conference hld at the Seoul National University, 2012</p><p>Recipient of the ‘Lectra Innovation Award for Teaching', the Annual Conference of International Textile and Apparel Association, 2011</p><p>Recipient of the University of Delaware General University Research Grant, 2010</p><p>Associate Editor, Family and Consumer Sciences Research Journal, 2009</p><p>Recipient of the Center for International Studies Fellowship Award, 2009</p><p>Recipient of the Best Conference Paper Award for the Global Marketing Conference, Shanghai, China, 2008</p><p>Recipient of the University of Delaware Research Foundation Grant, 2007</p><p>Recipient of the UNIDEL Grant, the University of Delaware Early Learning Center, 2007 </p><p>Recipient of the University of Delaware International Research Award, 2006</p><p>Recipient of the University of Delaware Global Citizenship Faculty Fellows Award, 2005</p><p>Recipient of Fairchild Publications Faculty Award, International Textiles and Apparel Association, 2005</p></div><div class="ExternalClass0636B2E3B58648359BEF21FFF64E03AB"><p>Cultural Influences on Apparel Product Brand Management and Brand Equity<br></p><p>Appearance Ideals and Body Image Issues Across Cultures <br></p><p>Luxury Fashion Brand Management and Marketing</p><p>Consumer Perceptions and Attitudes Toward Counterfeit Luxury Goods<br></p><p>Social Media Influences on Body Image and Fashion Consumption<br></p></div>DegreesCourses Regularly TaughtSample ScholarshipHonors and AwardsResearch Interestsjajung@udel.eduJung, Jaehee<img alt="" src="/IMAGES%20BIOS/Jaehee%202018.jpg" style="BORDER:0px solid;" />ProfessorJoint Appointment with Women & Gender StudiesDirector of the Hong Kong Polytechnic University Student Exchange Programhttp://www.linkedin.com/in/jungjaehee

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