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Advisory Council Member Faculty

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  • Jaehee Jung, Professor

    Joint Appointment with Women & Gender Studies
    Director of the Hong Kong Polytechnic University Student Exchange Program
    University of Delaware
    206 Alison Hall South
    Newark, DE 19716


    ​Expertise in fashion psychology and consumer culture; global brand management and marketing with a strong focus on luxury brands and industry issues.


    PhD The Ohio State University

    MS  The Ohio State University

    BS  University of Suwon, South Korea (Valedictorian)

    Courses Regularly Taught

    Apparel Brand Management and Marketing [FASH430]

    Social Psychological Aspects of Clothing [FASH419]

    International Fashion Consumers and Retailers [FASH355]

    Research Analysis in Fashion Studies (Graduate level)​ [FASH800]

    Fashion Travel Study Programs (France; Italy)[FASH321]

    Sample Scholarship

    Yu, U-J., & Jung, J.(2018). Effects of self-discrepancy and self-schema on young women's body image and self-esteem after media image exposure. Family and Consumer Sciences Research Journal, 47(2), 142-160.doi: 10.1111/fcsr.12284

    Jung, J. (2018). Young women's perceptions of traditional and contemporary female beauty ideals in China. Family and Consumer Sciences Research Journal, 47, 56-72. doi: 10.1111/fcsr.12273

    Hennigs, N., Jung, J., Schmidt, S., Karampournioti, E., Wiedmann, K.-P., & Labenz, F. (2017). Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison. Luxury Research Journal, 1, 240-259. doi: 10.1504/LRJ.2017.10007778

    Ashley, R., & Jung, J. (2017). #BlackBodiesMatter: Cross-cultural examiniation of black women's motivation to engage in body modification. Journal of Black Studies, 1, 1-21. 

    Jung, J. & Hwang, C. S. (2016). Associations between attitudes toward cosmetic surgery, celebrity worship, and body image among South Korean and US female college students. Fashion and Textiles, 3(17), 1-14. doi: 10.1186/s40691-016-0069-6

     Hennigs, N., Wiedmann, K-P., Klarmann, C., Behrens, S., Jung, J., & Hwang, C. S. (2016, February/March). The temptation of the forbidden: The demand for counterfeit luxury in Eastern and Western societies. The European Financial Review, 47-50. 

    Hennigs, N., Wiedmann, K-P., Klarmann, C., Behrens, S., Jung, J., & Hwang, C. S. (2015). When the original is beyond reach: Consumer perception and demand for counterfeit luxury goods in Germany and South Korea. Luxury Research Journal, 1, 58-75. doi: 10.1504/LRJ.2015.069803     

    Shen, B., Jung, J., Chow, P-S., & Wong, S. (2014). Co-branding in fast fashion: The impact of consumers' need for uniqueness on purchase perception. In T.-M. Choi (Ed.), Fashion Branding and Consumer Behaviors, International Series on Consumer Science, pp. 101-112. Springer. 

    Jung, J. & Forbes, G. (2013). Body dissatisfaction and characteristics of disordered eating among Black and White early adolescent girls and boys. The Journal of Early Adolescence, 33, 737-764. doi: 10.1177/0272431612468504

    Hennings, N., Widemann, K., Klarmann, C., Strehlau, S., Godey, B.,...Jung, J., & Oh, H. (2012). What is the value of luxury? A cross-cultural consumer perspective. Psychology & Marketing, 29(12), 1018-1034. doi: 10.1002/mar.20583.

    Swami, V., Hwang, C. S., & Jung, J. (2012). Factor structure and correlates of the acceptance of cosmetic surgery scale among South Korean university students. Aesthetic Surgery Journal, 32, 220-229. doi:10.1177/1090820X11431577

    Forbes, G. B., Jung, J., Vaamonde, J. D., Omar, A., Paris, L., & Formiga, N. (2012). Body dissatisfaction and disordered eating in three countries: Argentina, Brazil, and the U.S. Sex Roles, 66, 677-694. doi: 10.1007/s11199-011-0105-3

    Jung, J. (2011). Advertising images of men: Body size and muscularity of men depicted in Men's Health magazine. Journal of Global Fashion Marketing, 2, 1-7.

    Jung, J. & Shen, D. (2011). Brand equity of luxury fashion brands among Chinese and U.S. young female consumers.Journal of East-West Business, 17, 48-69. doi: 10.1080/10669868.2011.598756

    Jung, J., Forbes, G. B., & Chan, P. (2010). Global body and muscle satisfaction among college men in the United States and Hong Kong-China. Sex Roles: A Journal of Research, 63, 104-117. (Special Issue on Fiction, Fashion, and Function: Gendered Experiences of Women's and Men's Body Image). doi: 10.1007/s11199-010-9760-z

    Jung, J. & Forbes, G. B. (2010) Body dissatisfaction and disordered eating: The globalization of Western appearance ideals. In M. Paludi (Ed.), Feminism and Women's Rights Worldwide, Vol. I: Heritage, Roles, and Issues, pp. 161-186. Praeger.

    Swami, V., Frederick, D. A., Aavik, T., … Jung, J., et al. (2010). The attractive female body weight and female body dissatisfaction in 26 countries across 10 world regions: Results of the International Body Project I. Personality and Social Psychology Bulletin, 36, 309-325. doi: 10.1177/0146167209359702

    Jung, J., Forbes, G. B., & Lee, Y-J. (2009). Body dissatisfaction and disordered eating among early adolescents from South Korea and the United States. Sex Roles: A Journal of Research, 61, 42-54. doi: 10.1007/s11199-009-9609-

    Jung, J., & Lee, Y-J. (2009). Cross-cultural examination of women's fashion and beauty magazine advertisements in the United States and South Korea. Special Issue of Clothing and Textiles Research Journal: Global Marketing Systems, 27, 274-286.

    Forbes, G. B., & Jung, J. (2008). Measures based on sociocultural theory and feminist theory as predictors of multidimensional measures of body dissatisfaction among Korean and US college women. Journal of Social and Clinical Psychology, 27, 63-92.

    Guthrie, M., Kim, H-S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perceptions of brand personality. Journal of Fashion Marketing and Management, 12(2), 164-181.

    Jung, J., & Sung, E. (2008). A cross-cultural study of consumer-based brand equity: Comparisons among Americans and South Koreans in the U.S. and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.

    Jung, J., & Forbes, G. (2007). Body dissatisfaction and disordered eating among college women in China, Korea, and the United States: Contrasting predictions from sociocultural and feminist theories. Psychology of Women Quarterly, 31, 381-393. doi: 10.1111/j.1471-6402.2007.00387

    Jung, J., & Peterson, M. (2007). Body dissatisfaction and patterns of media use among preadolescent children. Family and Consumer Sciences Research Journal, 36, 40-54.

    Honors and Awards

    Invited Foreign Professor by Business School, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2019

    Recipient of the Best Paper Award in Apparel, Textiles, and Merchandising for articles publied in Family and Consumer Sciences Research Journal, 2018

    Top Contributor for Fashion Marketing Scholarship [Recognition in Hyun, Hahn, & Leslie, 2016, Clothing and Textiles Research Journal]

    Editorial Board of the Journal of Global Marketing, 2016

    Promotion to Full Professorship, 2015

    Recipient of the Global and Area Studies Grants, the Center for Global and Area Studies, University of Delaware, 2015

    Alternative Recipient for Fulbright 2015-2016 U.S. Scholar Application, Fulbright-Coach Award in Fashion and Design, Spain, 2015

    Recipient of the Paper of Distinction Award at the International Textile and Apparel Association Conference, Charlotte, North Carolina, 2014

    Nominee for UD's Study Abroad Faculty Director of the Year Award, 2014

    Inductee into the Honor Society of Phi Kappa Phi by election of the University of Delaware chapter, 2013

    Appointee as Visiting International Scholar to the Department of Clothing & Textiles at KyungHee University, Seoul, South Korea, 2012

    Invited Distinguished Scholar by the Korean Society of Clothing and Textiles for Special Spring Conference hld at the Seoul National University, 2012

    Recipient of the ‘Lectra Innovation Award for Teaching', the Annual Conference of International Textile and Apparel Association, 2011

    Recipient of the University of Delaware General University Research Grant, 2010

    Associate Editor, Family and Consumer Sciences Research Journal, 2009

    Recipient of the Center for International Studies Fellowship Award, 2009

    Recipient of the Best Conference Paper Award for the Global Marketing Conference, Shanghai, China, 2008

    Recipient of the University of Delaware Research Foundation Grant, 2007

    Recipient of the UNIDEL Grant, the University of Delaware Early Learning Center, 2007

    Recipient of the University of Delaware International Research Award, 2006

    Recipient of the University of Delaware Global Citizenship Faculty Fellows Award, 2005

    Recipient of Fairchild Publications Faculty Award, International Textiles and Apparel Association, 2005

    Research Interests

    Cultural Influences on Apparel Product Brand Management and Brand Equity

    Appearance Ideals and Body Image Issues Across Cultures 

    Luxury Fashion Brand Management and Marketing

    Consumer Perceptions and Attitudes Toward Counterfeit Luxury Goods

    Social Media Influences on Body Image and Fashion Consumption





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  • Department of Fashion and Apparel Studies
  • 211 Alison Hall West
  • University of Delaware
  • Newark, DE 19716, USA
  • Phone: 302-831-8714
  • United States Fashion Industry Association