Kim, H. –S., Shin, E., Cheng, A.,
Lennon, S., & Liu, W. –S. (2015, in press). Influence of design,
workmanship, and familiarity on consumer perceptions of
country-of-origin apparel brands: a study of U.S., China, and Japan. Journal of Global Fashion Marketing and Management.
H. -S. & Hall, M. L. (2015). Green brand strategies in the fashion
industry: leveraging connections of the consumer, brand, and
environmental sustainability. In T. -M. Choi (Ed.), Springer Handbook of Sustainable Fashion Supply Chain Management: From Sourcing to Retailing (pp. 31-45). Springer International Publishing, Switzerland.
H. -S. & Ma, M. (2014). Influence of parent brand attitude and
self-brand congruity on consumer response to green brand extensions. Journal of Global Fashion Marketing, 5(2), 165-181.
H. -S. & Hall, M. L. (2014). Fashion brand personality and
advertisement response: Incorporating a symbolic interaction
perspective. In T. -M. Choi (Ed.), Springer Handbook of Fashion Branding and Consumer Behaviors: Scientific Models (pp. 29-45). Springer International Publishing, Switzerland.
Kim, H. –S. and Hong, H. (2011). The hedonic shopping motivations of female fashion leaders. Clothing and Textiles Research Journal. 29(4), 314-330. Listed as top 50 most read article in February 2015 (ranked 28).
Kim, H.-S. Jin, B., & Park, J. Y. (2011). Motivations of market mavens participating in online communities. International Journal of Electronic Marketing and Retailing, 4(1), 62-79.
Jin, B., Park, J. Y., & Kim, H.-S. (2010). What makes online community members commit? A social exchange perspective. Behavior and Information Technology, 29(6), 587-599.
H. –S., Park, J. –Y., & Jin, B. (2008). Dimensions of online
community attributes: examination of online communities hosted by
companies. International Journal of Retail & Distribution Management, 36(10), 812-830.
Guthrie, M. & Kim, H. –S. (2007). The relationship between consumer involvement and brand perceptions of female cosmetic consumers. Journal of Brand Management, 17, 114-133.
Kim, H. –S. (2006, Spring/Summer). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of International Shopping Center Research, 13(1), 57-79.
Kim, H. -S. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management, 9(2),207-220. Nominated for Best Research Paper Award