Skip to Main Content
Sign In
Visit Apply Give
Toggle Navigation

Open the Navigation Management window, which can be used to view the full current branch of the menu tree, and edit it.


Advisory Council Member Faculty

Image Picker for Section 0

 For Google

  • Hye-Shin Kim, Professor and Chair

    Professor and Chair
    University of Delaware
    211 Alison Hall West
    Newark, DE 19716


    Hye-Shin Kim is currently a Professor of Fashion and Apparel Studies at the University of Delaware. She received her Ph.D. from Iowa State University in Textiles and Clothing with a minor in Statistics.

    Expert in textile and apparel industry applied research. Specialization include brand perceptions, consumer involvement and interests, sustainability, and online consumption behavior.

    Published in journals including the Clothing and Textiles Research Journal, Journal of Global Fashion Marketing, Journal of Fashion Marketing and Management, International Journal of Electronic Marketing and Retailing, Behavior and Information Technology, and Journal of Brand Management.

    Honors and recognitions include John Wingate Research Award, Who’s Who Among America’s Teachers, and Lectra Award.


    Ph.D., Iowa State University, USA
    M.S., Oklahoma State University, USA
    B.S., Chung Ang University, South Korea

    Courses Regularly Taught

    FASH218 Introduction to Fashion Business

    FASH430 Fashion Brand Marketing Management

    FASH822 Global Fashion Consumer

    Representative Publications

    Kim, H. –S., Shin, E., Cheng, A., Lennon, S., & Liu, W. –S. (2015, in press). Influence of design, workmanship, and familiarity on consumer perceptions of country-of-origin apparel brands: a study of U.S., China, and Japan. Journal of Global Fashion Marketing and Management.

     Kim, H. -S. & Hall, M. L. (2015). Green brand strategies in the fashion industry: leveraging connections of the consumer, brand, and environmental sustainability. In T. -M. Choi (Ed.), Springer Handbook of Sustainable Fashion Supply Chain Management: From Sourcing to Retailing (pp. 31-45). Springer International Publishing, Switzerland.

     Kim, H. -S. & Ma, M. (2014). Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions. Journal of Global Fashion Marketing, 5(2), 165-181.

     Kim, H. -S. & Hall, M. L. (2014). Fashion brand personality and advertisement response: Incorporating a symbolic interaction perspective. In T. -M. Choi (Ed.), Springer Handbook of Fashion Branding and Consumer Behaviors: Scientific Models (pp. 29-45). Springer International Publishing, Switzerland.

     Kim, H. –S. and Hong, H. (2011). The hedonic shopping motivations of female fashion leaders. Clothing and Textiles Research Journal. 29(4), 314-330. Listed as top 50 most read article in February 2015 (ranked 28).

     Kim, H.-S. Jin, B., & Park, J. Y. (2011). Motivations of market mavens participating in online communities. International Journal of Electronic Marketing and Retailing, 4(1), 62-79.

     Jin, B., Park, J. Y., & Kim, H.-S. (2010). What makes online community members commit? A social exchange perspective. Behavior and Information Technology, 29(6), 587-599.

     Kim, H. –S., Park, J. –Y., & Jin, B. (2008). Dimensions of online community attributes: examination of online communities hosted by companies. International Journal of Retail & Distribution Management, 36(10), 812-830.

     Guthrie, M. & Kim, H. –S. (2007). The relationship between consumer involvement and brand perceptions of female cosmetic consumers. Journal of Brand Management, 17, 114-133.

    Kim, H. –S. (2006, Spring/Summer). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of International Shopping Center Research, 13(1), 57-79.

    Kim, H. -S. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management, 9(2),207-220. Nominated for Best Research Paper Award





Page Settings and MetaData:
(Not Shown on the Page)
Page Settings
MetaData for Search Engine Optimization
University of Delaware
<a target="_blank" href="/Lists/Bios/AllItems.aspx" class="ms-promotedActionButton"> <span style="font-size:16px;margin-right:5px;position:relative;top:2px;" class="fa fa-pencil-square-o"></span><span class="ms-promotedActionButton-text">EDIT LIST</span> </a> <a target="_blank" href="/cas-it/utility/ir-bio" class="ms-promotedActionButton"> <span style="font-size:16px;margin-right:5px;position:relative;top:2px;" class="fa fa-crop"></span><span class="ms-promotedActionButton-text">CROP IMAGES</span> </a> <a target="_blank" href="/Images%20Bios/Forms/Thumbnails.aspx" class="ms-promotedActionButton"> <span style="font-size:16px;margin-right:5px;position:relative;top:2px;" class="fa fa-camera"></span><span class="ms-promotedActionButton-text">UPLOAD IMAGES</span> </a> <a target="_blank" href="/Documents Bios CVs/Forms/AllItems.aspx" class="ms-promotedActionButton"> <span style="font-size:16px;margin-right:5px;position:relative;top:2px;" class="fa fa-file-text"></span><span class="ms-promotedActionButton-text">UPLOAD CV'S</span> </a> WebPartEditorsOnly hideHeader
  • Department of Fashion and Apparel Studies
  • 211 Alison Hall West
  • University of Delaware
  • Newark, DE 19716, USA
  • Phone: 302-831-8714
  • United States Fashion Industry Association