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News Gracie Leung - Fashion Merchandising Major 1/26/2017

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Experience at Good Journey


Gracie Leung, Fashion Merchandising major, has spent the winter session working on the Good Journey team creating brand campaigns, researching ethically sourced brands, and partnering with these brands by inviting them to put products on our e-commerce platform. It has been a great learning experience for Gracie. - Good Journey exists to compel, educate, and celebrate consumers and businesses to be stewards of their resources, envisioning a compassionate materials economy from extraction to disposal. We strive to solve the confusion and inconvenience that consumers face when attempting to shop ethically. We do this through our editorial which gives consumers the information they need to shop smarter, and our e-commerce platform which gives consumers a place to shop ethically so they don't have to go through the daunting process of finding ethical companies themselves. 

Good Journey's most recent work has been focused on the campaign called LOVE WIDER, which strives to educate consumers about Fair Trade chocolate. From now until February 14th, when consumers buy 2 Fair Trade chocolate bars through Good Journey, the company collectively gives 1 chocolate bar to workers of all parts of the chocolate production. This is a small gesture that tangibly represents loving not only those around us but also those involved in the production of the product we get to enjoy. 

The point of the campaign is to make known to consumers the impact of Fair Trade, and how purchasing Fair Trade Certified products over conventional ones results in empowering makers, producers, and communities around the world to build thriving businesses that respect people and the environment.

Gracie's entire article about this project can be found at  Let's Love Wider

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Gracie Leung - Fashion Merchandising Major
  • Department of Fashion and Apparel Studies
  • 211 Alison Hall West
  • University of Delaware
  • Newark, DE 19716, USA
  • Phone: 302-831-8714
  • United States Fashion Industry Association