2nd Place: Kids in Motion by Caroline DeRosa, University of Delaware
DeRosa just graduated with a Bachelor of Science in Fashion Merchandising and Minor in Business Administration from the University of Delaware. "From this competition, I learned a lot about individuals with special needs and the devices used for their transportation and safety. Not only did I learn a lot about product specifics, but I also learned that there is a high amount of detail and research that goes into planning for a new product and how to merchandise for it," she says.
She will be starting a career at Coach Inc. as an Assistant Buyer for Women's Full Price, Small Leather Goods. This project will be very rele- vant to DeRosa's career as a Buyer. She learned how to put together a financial plan, marketing plan, and make a product assortment with various functions and colors so that it is attractive to a variety of customers.