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News "The Collective" 11/30/2018

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Professor Kelly Cobb with senior Wing Tang

​Professor Kelly Cobb with senior Wing Tang


For several days, the University of Delaware Barnes and Noble selling floor transitioned to a classroom for students in Professor Kelly Cobb’s Fashion and Apparel Studies Research and Discovery: LIFECYCLE APPROACH TO DESIGN course.  Students worked in groups planning all aspects of a Pop-Up Retail store experience with a foundation in sustainable fashion products.  Retail is changing and shifting at an extraordinary pace, and it is important for retailers to recognize impacts on society while still focusing on consumer demands. The Collective pop-up shop is a temporary experiment highlighting sustainable clothing developed by UD Alumni and friends. The Collective is an online site of sharing, learning and educating consumers on issues related to sustainability in the fashion industry. Sustainability comprises ‘the triple bottom line’, which is people, planet, and profit. The evolution of sustainable practices in the apparel business starts with the proper education of young designers, merchandisers and consumers. By educating the community on the negative effects the fashion industry has on these three key factors and offering better options and new scenarios, it is the goal of the Collective to inspire a change in the way people consume and shop.  The initiative began with a presentation in early October by the Sales Manager and Head Designer of “League” – a sustainable brand that produces and sells licensed products to Barnes and Noble.  Visual merchandising, experiential demonstrations and other aspects of the retail pop-up were planned and executed by the students.  This “learning lab” was a unique experience for both students and customers. 

Students from the "Lifecycle Approach to Design" course

​Students from the "Lifecycle Approach to Design" course

Items displayed at the Pop Up Shop

​Items displayed at the Pop Up Shop

Items displayed at the Pop Up Shop

Items displayed at the Pop Up Shop

Items displayed at the Pop Up Shop

​Items displayed at the Pop Up Shop

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​The Collective

11/30/2018
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  • Department of Fashion and Apparel Studies
  • 211 Alison Hall West
  • University of Delaware
  • Newark, DE 19716, USA
  • Phone: 302-831-8714
  • fashion-studies@udel.edu
  • United States Fashion Industry Association