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Two
students from the Department of Fashion and Apparel Studies were selected as
winners for the recent Fashion Scholarship Fund case competition in New York
City. Lauren Carlucci and Courtney Cullen add to the long line of
competition winners for the department over the last 8 years. Students
from the department have won over $260,000 in scholarships in total.
Lauren Carlucci:
Lauren
is from Long Island and is a sophomore Fashion Merchandising major. Lauren won
$5,000 for her case study focusing on Burlington brand expansion into
Canada. Lauren was most touched at the level of support offered FSF
scholars "The events at FSF were amazing, I did not realize how huge
the FSF mentoring network was prior to applying. It was incredible to meet with
so many experts in the field who were all there to support students!"
She
aspires to work for Ralph Lauren.
Courtney Cullen:
Courtney is a sophomore hoping to double major in Fashion
Merchandising and Marketing. She lives in Rockland County, NY which is 45
minutes from New York City. Her FSF case study was planning an omnichannel
launch of a loungewear company, Wildfox by combining the Australian
"Surfie" movement of the past and Pop-up's with the social media stars
from current Australian TV. This idea of mixing different cultures found in
different time periods would relate to a larger target audience while also
creating coveted “social buzz” about the brand. She would love to intern at
Abercrombie after learning about their incredible program at FSF!
